SAGA
My Role
Branding I Web design
Timeline & Status
2025, 2 months
Overview
SAGA is a conceptual brand for barber products, directly connected to Epic Barbers. While it shares the same color palette, the hierarchy of colors is adjusted to differentiate the sub-brand. The visual connection is further reinforced through the use of the eye symbol, creating a cohesive link between the two identities.
Let’s start…
The SAGA logo is based on the very sleek TBJ Norguba typeface, featuring extremely thin letters. We play with the placement to ensure flexibility, as the logo needs to work across multiple products, including gels, pomades, sprays, and more. The main branding element is the azure color, chosen to make the products clearly visible when placed on shelves, while keeping the overall design clean and not overwhelming.
Colors and typography
The SAGA color palette builds on Epic Barbers, while giving greater emphasis to the vibrant azure pink. Dark shades are used minimally, if at all, keeping the overall look clean, fresh, and highly recognizable.
Symbol and color hierarchy
In addition to the core elements such as colors and typography, we use an eye symbol placed within a circle, representing a seal. This symbol is applied to print materials as well as online communication, including social media and the website.
From concept to shelf
These mockups showcase the SAGA brand in real-world applications. From product packaging and labels to promotional materials, the branding delivers a cohesive, modern look while remaining flexible across various formats and products.
Simple and sleek
We also designed a clean and minimal website for SAGA, featuring just a few key sections to showcase and order products. The simplicity of the layout ensures a smooth user experience while keeping the focus on the brand and its offerings.
