Epic Barbers
My Role
Branding
Timeline & Status
2025, 2 months
Overview
While working at the brand design studio Birne, I developed a conceptual visual identity for the Epic Barbers together with team leader Jakub. The branding was designed to connect with SAGA, a parent brand for barber products, and extended into various offline applications.
First things first…
The new logo builds on the brand’s previous identity, where a rectangular form played a dominant role. It was important to preserve and reinterpret this element to create a modern brand while maintaining a strong link to the company’s history and more than 10 years of experience in the industry. To ensure versatility across different applications, we developed three variations of the logo – long, primary, and short.
Colors and typography
For Epic Barbers, we designed a three-color palette. The foundation consists of an off-white beige and a contrasting dark shade, complemented by a coral red-pink tone that brings a distinctive character to the visual communication. The coral accent color is used primarily in offline applications.
Symbol and color hierarchy
In addition to the core elements such as colors and typography, we use an eye symbol placed within a circle, representing a seal. This symbol is applied exclusively to print materials and is not used in online communication such as social media or the website.
Epic in the wild
The following mockups demonstrate how the visual identity comes to life in practice. From print materials and packaging to interior applications, the branding ensures a consistent and modern look while maintaining a clear connection to the barbershop’s character and heritage.
